Marketing Education

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The Marketing, Sales, and Service Cluster is designed to prepare students for entry-level employment in areas related to planning, managing, and performing wholesaling and retailing services and related marketing and distribution support services including  merchandise/product management and promotion.  Focus will be placed on the Marketing Communications, Management and Promotion career pathway.  Three credits are required to be classified as  a completer in this program.

Vision: 
To create real-world opportunities and experiences for every student that will give them the necessary tools to be successful in marketing and as entrepreneurs.

Student T-Shirt and Shoe Designs

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Marketing 5421-Semester (1 Credit)

The Marketing course introduces students to the world of marketing. Students will learn about marketing fundamentals, economics, and the Marketing functions of price planning and strategies, promotion, selling, and product distribution. Creativity, problem-solving, research, teamwork, communication, and critical thinking skills are stressed. A coherent, comprehensive marketing plan will be the cumulative project which will demonstrate skills marketing students learned in the course. This is the fundamental course in all the Marketing programs and should be taken before specialized marketing courses. 

 

Advertising 5470 Semester (1 Credit)

This course is designed to introduce the concepts of advertising, planning strategies, communication skills, and professional development.  Course content includes budget development, media selection, design and the preparation of ads for various media.


Entrepreneurship 5400 (1 Credit)

This course is designed to provide students with the knowledge and skills needed to develop an effective business plan for small business ownership. An important part of the course will be the incorporation of economics, ethics, legal aspects, logistics, research, staffing, strategies for financing, and technology.

 

5425 Sports & Entertainment Mktg. (1 Credit)

The Sports and Entertainment Marketing course is for students who are interested in marketing careers found in the various areas of the sports and entertainment industry. Marketing theory and practice are emphasized and incorporated into present-day scenarios. Major topics include the use of technology, promotion, customer relations, selling, and marketing plans.

Courses


Snack Attack

Snack Attack is a student-based enterprise where students sell snacks throughout the school day Wednesdays—Fridays.  All students in the Marketing Department have the opportunity to become an employee of Snack Attack.  Employees must meet specific requirements in order to receive credit for their time worked.  This opportunity does allow the student to earn School-To-Work credit. This business venture will allow students to handle and manage  cash, shortages and overages.  They also gain experience maintaining the store's inventory and handling customer complaints. They must gain the ability to communicate effectively, interact with customers, and adapt to their environment while working as a cashier.

Button Me Up

This business is run by marketing students only.  Students are responsible for marketing, selling, designing, and creating the buttons.  We are always dedicated to providing you with the best custom button with great customer service for $1.00.

Class Businesses

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Service Learning Projects

Student participation in service learning activities and projects is a major part of the Marketing Program.  In order to prepare a child for the real-world, they must be willing to give back to their community. 

 

​2019-2020 service learning activities:

  • Breast Cancer Awareness Month "Pink Out" Day (October)

  • Breast Cancer Gift Baskets Giveaway (October)

  • Christmas Cards created for 3 nursing homes in Barnwell County

2020-2021 service learning activities:

  • Learning Boards for 3 - 4 year olds

  • Christmas Cards for nursing homes