Marketing Education

The Marketing, Sales, and Service Cluster is designed to prepare students for entry-level employment in areas related to planning, managing, and performing wholesaling and retailing services and related marketing and distribution support services including  merchandise/product management and promotion.  Focus will be placed on the Marketing Communications, Management and Promotion career pathway.  Three credits are required to be classified as  a completer in this program.

Advertising Student Commercials

To create real-world opportunities and experiences for every student that will give them the necessary tools to be successful in marketing and as entrepreneurs.

Marketing 5421-Semester (1 Credit)

This course will introduce marketing concepts, examine economic and marketing and business fundamentals and provide an overview of the marketing function of selling, promotion and distribution.  Human Resource fundamentals are included.  This course should be taken in year one.


Advertising 5470 Semester (1 Credit)

This course is designed to introduce the concepts of advertising, planning strategies, communication skills, and professional development.  Course content includes budget development, media selection, design and the preparation of ads for various media.

Entrepreneurship 5400 (1 Credit)

This course is designed to provide students with the knowledge and skills needed to develop an effective business plan for small business ownership. An important part of the course will be the incorporation of economics, ethics, legal aspects, logistics, research, staffing, strategies for financing, and technology.


5425 Sports & Entertainment Mktg. (1 Credit)

This program is for students who wish to pursue careers in the various areas of the sports and entertainment industry.  This includes careers in box office management and sales, group sales, public sales, marketing, operations, development and sports programming.

Snack Attack

Snack Attack is a student-based enterprise where students sell snacks throughout the school day Wednesdays—Fridays.  All students in the Marketing Department have the opportunity to become an employee of Snack Attack.  Employees must meet specific requirements in order to receive credit for their time worked.  This opportunity does allow the student to earn School-To-Work credit. This business venture will allow students to handle and manage  cash, shortages and overages.  They also gain experience maintaining the store's inventory and handling customer complaints. They must gain the ability to communicate effectively, interact with customers, and adapt to their environment while working as a cashier.

Button Me Up

This business is run by marketing students only.  Students are responsible for marketing, selling, designing, and creating the buttons.  We are always dedicated to providing you with the best custom button with great customer service for $1.00.

Class Businesses


Service Learning Projects

Student participation in service learning activities and projects is a major part of the Marketing Program.  In order to prepare a child for the real-world, they must be willing to give back to their community.  The following projects were completed the 2018-2019 school year:


  • Breast Cancer Awareness Month “Pink Out” Day

  • Breast Cancer Gift Baskets Giveaway

  • Blessing Boxes donated to Kelly Edwards Elementary School and Macedonia Elementary School/Middle School

  • Food Pantry Needs Survey


This school year, we will be organizing or participating in the following service learning activities:

  • Breast Cancer Awareness Month "Pink Out" Day (October)

  • Breast Cancer Gift Baskets Giveaway (October)

  • Special Olympics (April)

  • "Socks for Seniors" (donating socks to residents of a local nursing home) (November-December)

Sports and Entertainment Marketing Fan Club T-Shirts

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The guidance department at BCCC has two major aims: